Tuesday, February 18, 2014

How Dan Snyder Can Change Washington's Last Name

photo: USA Today.com
Yes, Dan Snyder has already stated there is no way he is changing the Washington pro football team’s last name. I am not sure if Snyder has a manager or a marketing representative in his camp, but now is the time for Snyder to start thinking of the people and the future.

If he does not want to change the name based on pressure from Native Americans, the media, news groups, or Congress, Snyder can take a different approach. Please understand this post is not meant to offend any Native American. It is simply one idea to state why Snyder should and could change Washington’s last name. Right now, Snyder is not listening to reasoning so maybe he will listen to

Sunday, February 16, 2014

NFL Marketing Thursday Night Football in Partnership With CBS Was A Premium Strategy

photo: Black Sports Online.com
The NFL has made another power move to market the NFL and its brand to another level. The NFL has decided to add to their partnership with CBS by airing the first eight of 16 Thursday night NFL games for the 2014 season, according to NFL.com.  The strategy was so big that the NFL turned down millions to promote their product on CBS. Accordingto Deadline.com, the NFL turned down $300 million from other broadcasts to air on CBS.

Obviously, CBS is and has been doing a phenomenal job of producing great content. From shows such as CSI, NCSI, The Mentalist and more, CBS has great leverage on the viewing audience. What better way for the NFL to get more viewers than to have

RG3 Could Learn Interview Techniques from Beast Mode in 2014

photo: ESPN.com
If anyone watched how Robert Griffin III, aka RG3, processed any of his media information throughout the 2013 NFL season, most of you saw an implosion of techniques. At times RG3 was responding to questions the media posed to him and other times he would come out and make statements. There were a variety of RG3’s statements via the press, Facebook or Twitter. Many ex-pro football analysts along with plenty of media personnel all agree RG3 should have just kept quiet at times.

I believe the RG3 media response collapse

Friday, February 14, 2014

Super Bowl 48 After Effects

photo: Wikipedia.org
Well, it’s been a couple of weeks since Super Bowl 48 has taken place and hear are some after effects since Denver and Seattle played. Many viewers have stated the Super Bowl was not interesting because it was a blow-out win for Seattle. Many have said they feel bad for Peyton Manning because he could not get the coveted Super Bowl win. Whether you loved the game, hated the game, or felt indifferent, this is my take…

Watching this Super Bowl allowed me to understand one thing about the NFL, media, and the fans…you can never underestimate anyone. On any given Sunday, anything can happen. The national media built a legacy for Peyton Manning before the Super Bowl even took