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| photo: Black Sports Online.com |
The NFL has made another power move to market the NFL and
its brand to another level. The NFL has decided to add to their partnership
with CBS by airing the first eight of 16 Thursday night NFL games for the 2014 season, according to NFL.com. The strategy
was so big that the NFL turned down millions to promote their product on CBS. Accordingto Deadline.com, the NFL turned down $300 million from other broadcasts to air
on CBS.
Obviously, CBS is and has been doing a phenomenal job of producing
great content. From shows such as CSI, NCSI, The Mentalist and more, CBS has
great leverage on the viewing audience. What better way for the NFL to get more
viewers than to have
The Big Bang Theory at the 8:00 pm EST lead into the 8:30
Thursday night game? Unfortunately, that will not happen. CBS President and CEO
Leslie Moonves already decided to move their shows to another night. No decision has been made on the move.
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| photo: Wikipedia.com |
In case you were not aware, the Big Bang Theory has an
average of almost 19 million viewers each week, according to the LA Times.com.
This would have given the NFL a tremendous boost. Possibly almost Super Bowl
like numbers each week for a Thursday night game.
Moves as this one continue to show why NFL Commissioner,
Roger Goodell, received $42 million in annual earnings for 2012, according tothe NY Daily News.com. Is he worth it? Not for me to say, but I ask one
question to any football fan or non-football fan…would you turn down $42
million if the stakeholders (32 NFL owners) provided this salary to you based
on your NFL improvements?
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