photo: Newsone.com |
Before the Lockout
Worry and doubt registered everywhere with anyone directly affiliated with NFL. One of the NFL’s prime affiliates is satellite dish provider DirecTV. According to Pro Football Talk.com, DirecTV could have lost $600 to $750 million from customers during
the lockout, but save $420 in lockout insurance. DirecTV protected themselves with a built in clause
for “lockout insurance” just in case a strike took place. According to AdAge.com, Las Vegas sports
betting stood to lose $850 million from an NFL lockout, while Anheuser-Busch could
have lost $200 million for the first year of a six-year contract.
Who’s Right, Who’s Wrong?
Many players
stated feeding their families was a top priority during the lockout.
One player had thoughts of purchasing two new vehicles. According to USA Today.com, offensive
tackle Willie Colon made over $2 million in 2010 said, “I wanted to buy a car for my brother because his car
is beat up…But I told him this is not the year to make a lot of moves,
especially with me being a (restricted) free agent and the lockout."
Fans did
not feel the same sentiment for players and their financial issues. Many fans were angry at the possibility of a
lockout. Seattle Seahawk fans protested outside
of Seahawks Stadium. One upset fan
stated, “And it's kind of
ridiculous that their biggest problem right now is how to divide $9 billion", according to USA Today.com. I really believe some NFL players need to
hire a specialist on a contractual basis to help them with some of their
statements. Maybe someone like a public
relations specialist or a DNS-NFL life coach (hint, hint...).
The Lockout Is Over
The lockout
finally ended, after a four-month hiatus.
Initially, the players filed an antitrust lawsuit versus the NFL, but
once the lockout was resolved the players filed to recertify their union,
according to The Huffington Post.com. One
of the main ingredients to the new 10-year Collective Bargaining Agreement (CBA)
stated the owners would receive 53% of total NFL revenue and the players would
receive 47%, according to the Huffington Post.com. The players will lose roughly 13% of total
revenue, after receiving about 60% under the previous CBA, according to AdAge.com.
Everyone
associated with the NFL was elated, once the lockout ended. Overall, everyone
wins. The players still receive millions;
the owners still receive billions, while the fans reap the benefits of NFL entertainment.
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