photo: Newsone.com |
Before the Lockout
Worry and doubt registered everywhere with anyone directly affiliated with NFL. One of the NFL’s prime affiliates is satellite dish provider DirecTV. According to Pro Football Talk.com, DirecTV could have lost $600 to $750 million from customers during
the lockout, but save $420 in lockout insurance. DirecTV protected themselves with a built in clause
for “lockout insurance” just in case a strike took place. According to AdAge.com, Las Vegas sports
betting stood to lose $850 million from an NFL lockout, while Anheuser-Busch could
have lost $200 million for the first year of a six-year contract.