The Psychology of Brand Marketing & Mentions for the Super Bowl

photo: Star Streams TV.com

How many times could an advertisement for one brand be mentioned during a sporting event?  A lot!

Sports brand marketing and sponsorships area a huge deal in the world of advertising. I want to take a peak into one of the biggest American sporting events each year. Why…because the whole world is watching. The most watched sporting event in 2012 was without question the NFL’s Super Bowl.

Super Bowl XLVI (46) between the New York Giants and the New England Patriots took place on February 5, 2012. Super Bowl 46 was 

The NFL is the Chess King in Marketing & Sponsors

The marketing mentality of the NFL and their sponsors are incredible.  Ever other sports entity should sit and watch the NFL’s chess game of marketing their business. Plain and simple, the NFL is a revenue-generating monster.  Year after year, the NFL finds different sponsors to partner with and the NFL has and seems to always place itself in a great position to win.  Let’s take a peek into some of the NFL’s chess moves of partnerships…

Media Rights Issues in Sports Are Costly!

photo: ESPN.com

Has anyone ever wondered about the cost a television station is charged to broadcast a sporting event?  DNS-NFL will review several media rights issues in professional and collegiate sports.